THE GOLDEN AGE OF PANO ART
Monday, June 30, 2025
Written by BEN TO THE SON
The Golden Age of Pano Art đš
Four vivid snapshots by French photographer Jean-Claude Labbe capture the raw charm and bold spirit of Saigonâs advertising scene in the early â90s:
[1] Harley riders strike a pose in front of a Äá»i Má»i propaganda billboard.
[2] Western movie ads flaunt daring, provocative visuals â a fresh and unfamiliar sight in Vietnam at the time.
[3] A splashy poster teases the magical spectacle of illusionist Elvis CĂŽng.
[4] A rare bilingual billboard (EnglishâVietnamese) showcases a telecom brand, reflecting a city on the brink of global connection.
Photo credits: Jean-Claude Labbe.
